Clear and concise statement of
what you offer
Element of success
Element of success
Element of success
What is it costing your clients to not do business with you?
This is the stakes section. Use language from the failure bucket of the BrandScript here. Frame the cost of your product / service by showing the client that there is something at stake if they don't engage with you. This offsets the price of your product.
Value Proposition
BOLD HEADER
A specific value you
deliver to your customers
BOLD HEADER
A specific value you
deliver to your customers
BOLD HEADER
A specific value you
deliver to your customers
Process Plan Title
Process Plan Step 1
Description of the
process plan
Process Plan Step 2
Description of the
process plan
Process Plan Step 3
Description of the
process plan
This can be your one-liner or a one sentence testimonial from a client.
Include Elements of Authority (logos of past clients + as featured in + etc)
How are we different?
This is the Explanatory Paragraph. This copy can be a paragraph synthesis of your company's BrandScript. If there are multiple paragraphs, show only the 1st paragraph, and make the remaining copy collapsable text.
Price Choices
Price Choice #1
Price Choice #2
Price Choice #3
Authority // Testimonials
Lead-Generating PDF Title
This can be the description of your lead-generating PDF. Make sure it offers immediate value and creates a sense of reciprocity in your customers.
Lead-Generating PDF
Have a designer create a cover for your lead-generating PDF. An attractive cover increases the number of downloads.